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“Dive into Timeless Depths.”

Summer 2023 
Duration: 14 Weeks 
Visual Brand Language | 3D Modeling & Rendering | Form Development

A lightweight and precision based speargun for all around hunting, that provides an accurate and fluent experience of spearfishing.

Founded in 1875, Audemars Piguet is a luxury Swiss watch brand renowned for its exquisite craftsmanship. “Tradition, excellence, daring” are the three fundamental values that AP perpetuates the art of Crafting. 

More info: Click Here to view the Brandbook.

  • Spearfishing is a fishing technique that involves using a spear gun to hunt and catch fish or other underwater creatures. AP spearfishing will take Audemars Piguet’s daring spirit under the blue water. 

The AP Spearfishing collection includes a speargun with spare shafts and reel; a dive knife with safety case; and a buoy. 

Speargun
Buoy
Dive Knife
Case

  • Sketches

    In the earlier form development phase. Focused on using sketches to communicate ideas.

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  • Surface Studies

    After decided on the overall proportions through sketches, the next phase on refining the surface, which showcased the modeling skills.

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  • Semi-auto Reel

    Modeling in VR and real scale manikins to test out the concepts for the semi-auto reel system.

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